Although we see more and more rich results in the search results, you should always provide a meta description that tells people what your page is about (and that gets them to click on your result)! That’s because it’s written in the passive voice. Dans ce cas, il est possible que le content soit meilleur sur votre page d’accueil, ou que vous ayez plus de links vers votre page d’accueil. Except, in this case, the “product” you are trying to sell is the page that is linked. Is the page meant to drive organic traffic? This information is called "metadata" and while it is not displayed on the page itself, it can be read by search engines and web crawlers. In WordPress, plugins like Yoast and RankMath add this same functionality. It is usually displayed in a SERP snippet after website's title and URL. We’re sharing this blog post as part of our holiday calendar, which holds a new surprise every day. Thanks for the post. And, make sure to mention all the words from your keyphrase near to each other. In that case: check the Facebook and Twitter preview in the Yoast SEO sidebar or social tab in the Yoast SEO meta box below your post or page. You base your keyphrase on keyword research. In other words, meta descriptions entice people to click on your link from search … It can appear in search results as a snippet under the title … Depending on the attributes set, the kind of metadata can be one of the following: 1. If the visitor is specifically looking for that product, chances are you won’t have to convince them. If they are, try to give them the most complete answer. The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. … So make sure to check it out! An HTML attribute is a way to provide additional information about an element using code. A good meta description convinces people that your page offers the best result to their query. Search engines show it in search results when the meta description also includes the keywords being searched. They might even penalize you if you do it. You can find these pages in Ahrefs Webmaster Tools. manage the dates they use in the search results, what Google displays in the search results, optimize your meta descriptions with variables, How to use the Google preview in Yoast SEO », https://www.detective-sanegon.fr/detective-prive-de-lille/, Get weekly tips on how to optimize your website's SEO, usability and conversion. If your descriptions are just so-so, they won’t be helping you get clicks or … Sometimes Google will show a snippet from the webpage that contains the search term someone typed into Google. Hi Alexander, if your text is between 120 and 155 characters you should get a green bullet. Instead, use the HTML entity " so it looks like this: . They are hidden in the section and are not viewable on the page. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on it. "/> Its purpose is simple: it needs to get someone searching with a search term on Google to click your link. Vous pourriez avoir un bon aperçu si vous pouvez créer plus de links vers la page de Lille plus souvent. This will make the link to your site even more inviting. Having a compelling meta description entices more people to click on your website in the search results. If you don’t use a CMS, just paste the meta description tag into the  section of your HTML code. Cookies help us provide, protect and improve our products and services. If it’s too long, or too short, you’ll get an orange bullet in the SEO analysis of Yoast SEO (or red, if you’ve marked your article as cornerstone content). It’s probable that Nordstrom lists their most popular types of coats and brands here. The tag defines metadata about an HTML document. You see, when a page is shared on social media, it pulls the description from Open Graph meta tags. Search engines say there is no direct SEO benefit from the meta description – they don’t use it in their ranking algorithm. What about some more writing inspiration? If you use quotation marks when adding a meta description in CMS and plugins, they will usually take care of the HTML transcoding for you. Every word matters because users quickly decide what to click on by skimming the results and because descriptions truncate after a certain length. Yoast SEO also checks the length of your meta description. Meta tags are HTML tag content that provide metadata about your website such as description. Might vary, all pages will appear to be the best practice tag that acts as a way to a! Want it reading it your site even more with is always the best standing desks, and you! More likely to show the meta description at all a lot of pages most complete answer the.. 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