Not every ad lists names for actors, but you can learn the title of the commercial or find out the name of the advertising agency that produced the ad. About 40% thinner than a standard Reese’s Cups, the Reese’s White Thins are covered in white crème and are now available nationwide in two bag sizes: 3.1 ounces and 7.37 ounces. We hope your Secret Santa gives you what you really want this year: chocolate and peanut butter. We may not fully know what 2021 has in store for us just yet, but at least there is some new candy on the horizon. … One launched in mid-June teases viewers with close-ups of a Reese’s cup, with a voiceover voice promising “OK, we’ll Reese’S Peanut Butter Cups Thins, Dark Chocolate Candy, 7.37 Ounce. 1 on best-Halloween-candy lists, integrating ecommerce and in-store personalized experiences, This Halloween looks anything but spooky for Reese’s, #NotSorry Campaign Paying Off For Reese's, Finding the sweet spot: Hershey balances e-commerce with traditional shopping, KFC gets steamy with Lifetime movie starring Mario Lopez as Col. Sanders, 6 months later: Activist marketing takeaways from Nike, Ben & Jerry's calls for racial justice, Ford rouses the Griswolds for 'Christmas Vacation' ad promoting electric Mustang, Burger King sends customers $1 via Venmo to push new value menu, How consumer expectations for brand experiences, personalization are changing, per Forrester, Mtn Dew, Papa John's power up gaming fans with controller that can order pizza, The Two Must-Have Pillars of Email Marketing for Retail Brands, Strategic Moves for the New E-Commerce Landscape. While it's nice to imagine that the entertainment industry offers up a never-ending supply of meaty roles for actors, in many cases, commercial work offers a lucrative payday—one untethered to the demands of spending months on a movie set. Advertisement. The winner is the full-size Reese's Heart, which is a whopping 60.34% peanut butter! The campaign, #NotSorry, tweaks the “Sorry, I Was Eating a Milky Way” campaign from competitor Mars, For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and purchase intent. this time last year, reports YouGov. Instead, check out this stocking stuffer gift guide for REESE’S Peanut Butter Cup fans. They were created by H. B. Reese… A series of TV spots is generating high ad awareness levels, utting the brand in a strong position as the critical Halloween holiday approaches. New REESE’S THiNS are 40% thinner than regular peanut butter cups and 100% as delicious. Video Ads Generate the Most Installs Per Impression for Casual Game Marketers, and the Highe... Will the e-commerce boom be a bust this season? Last year, 14% of consumers said the same. I’m really struggling to keep my composure here. 75 ($4.35/Ounce) FREE Shipping. 314.5k Followers, 2 Following, 172 Posts - See Instagram photos and videos from @reeses … paul giamatti did voice tv bojack on the old sugarman place episode. See How THiNS Stack Up. Bringing up the rear is the Miniature, the Jumbo Cup, the Mini and, finally, the Small Heart. REESE'S THINS Milk Chocolate Peanut Butter Cups are the same great flavor combination, with a thin cup perfectly sized for snacking and sharing. A landing page features videos and recipes. Another, launched in late I might have a bit of a problem. were reporting the same a year ago (on October 8, 2017), and slightly higher than the brand’s 2017 ad awareness peak of 28%, recorded in early November. which originally debuted in 2012. Reese's Peanut Butter Cups are an American candy consisting of a milk, white, or dark chocolate cup filled with peanut cream, marketed by The Hershey Company. 3 in Engagement Labs’ TotalSocial ranking of how food brands are doing in offline and online conversations, which is in line with Reese’s ability to drive conversations around the brand. also represents a 10-points increase in awareness since June 1. Consumer Trends in 2021: What's Actually Changing? Reese’s Thins: Theses are a spin-off to the original Reese’s Cups. Want to share a company announcement with your peers? Be the star of this year’s gift exchange with … The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, ranked No. Several different Reese’s #NotSorry TV spots, from Anomoly, have aired to date. Competition for Reese's includes Hershey's, M&M's, Snickers, KitKat, Twix and the other brands in the Food & Beverage: Candy & Gum industry. The Reese's Pieces version of Reese's Peanut Butter Cups is doing so well that Hershey is adding more pack sizes including miniatures and a 12-pack. Get nutrition information for Reese's items and over 200,000 other foods (including over 3,000 brands). Choose Your REESE’S THiNS.   Forgot? Hershey (1) Bag Reese's Dark Thins Peanut Butter Cups - Dark Chocolate - Holiday Candy - Net Wt. If you're already a paid subscriber, please sign-in. The Egg is just barely behind it, followed by the King Size, Pumpkin, and Snack Size Cups. Though the holiday season is coming to an end, we're already dreaming about some exciting Easter sweets — particularly Reese's Mallow-Top Peanut Butter Cups, which were just recently announced as part of Hershey's spring lineup. Because you can never have too much Peanut Butter and Chocolate-Reeses Chocolate Peanut Butter Magic Bars! 2.8 out of 5 stars 43. 1 on best-Halloween-candy lists, a fact the brand appears to be successfully capitalizing on this year. Satisfy your sweet tooth with Reese's. More recent versions have themes specifically relating to buying Reese’s for Halloween, with one (below) suggesting that you can always The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. If you've ever watched a television commercial and felt for sure that you knew the voice-over artist from somewhere, chances are, you're right. fully 29% percent of U.S. consumers 18 and older report having seen an ad for Reese’s at some point during the past two weeks. The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating. Hershey’s has been working to enhance its digital strategies to better target younger demographics, including integrating ecommerce and in-store personalized experiences. These snack size REESE'S Dark Chocolate Thins are individually wrapped for easy on-the-go snacking. Reese's Pieces. MediaPost All Stars (January 29, 2021, Virtual), Agency of the Year (January 29, 2021, Virtual), Creative Media Awards (February 5, 2021, NYC), Marketing Automotive Awards (August 11, 2020, Online), Digital Out of Home Awards (October 15, 2019, NYC), Budweiser Zero Starts Club For Drinkers Who Want Sober January, Rideshare Passengers Prefer Toyota, Tesla, Kia Rings In New Year With Story-Telling Sorento, Some Older Phones Soon Won't Work On T-Mobile; Reportedly, It's Offering Free Replacements, Your Guide to Seasonal CTV Planning: From Valentine’s to Veteran’s Day, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. "A Recipe For Seduction" ties to a promotion with Uber Eats, as the marketer looks to link an ambitious original content play with commerce. Reese's THiNs were first launched in only milk chocolate or dark chocolate, but now are offered in white creme as well. month. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. That’s significantly higher than the 20% who 1 year ago. Peanut butter cup Thins and Pieces, as well as White and Dark Chocolate Miniatures, are being reduced. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. Reese's Peanut Butter Sauce: A Reese’s Cups flavored sauce for baking, toppings, and shakes. Analyzing brand messages supporting Black Lives Matter, Gartner found terms like White supremacy alienated consumers — but an ad's reception doesn't tell the full story. Accuses Walmart of Fueling Opioid Crisis, How Amazon Wins: By Steamrolling Rivals and Partners. Reese’s Thins are a 40 percent thinner version, and come in milk and dark chocolate flavors. FREE 1-3 Day Delivery on Orders Over $75. #NotSorry Campaign Paying Off For Reese's - 10/15/2018. Start Stuffing. The co-branded bar is set to be in U.S. stores next From the World's Largest REESE'S Peanut Butter Cups to REESE'S Mug Cake Kits, you'll find it here. REESE’S THiNS Milk Chocolate, 7.37 oz. Whether you need a new roof installed, an existing roof repaired or replaced, Reese Roofing is your trusted, go-to source for quality products and service. The boost measured by YouGov is linked to Reese’s latest incarnation of the #NotSorry marketing campaign, which launched in June, with the 29% in ad awareness representing a 10-point increase since June 1, according to MediaPost citing YouGov. This isn’t Mars brand M&M’s recently debuted its first Halloween campaign in 11 years to run across TV, digital and print. Discover announcements from companies in your industry. It might surprise you to know that the best Reese's candy is not, in fact, one of the … Thirty-seven percent of consumers said they would be open to purchasing Reese’s during their next shopping trip, compared to 33% last year. Basically the Perfect Gift. On Oct. 25, during a quarterly earnings call, Hershey announced to investors that the company will debut a new product in March 2019: Reese's Thins. It’s the candy isle in stores. Among Halloween shoppers, 95% are planning to purchase candy, spending $2.6 billion. surprising, given that Reese’s has been aggressively running a new campaign since early June, notes YouGov CEO of data products Ted Marzilli, who points out that the current 29% ad awareness Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. Hershey has an ad … The new snackable, bite-sized Reese’s treats are 40 percent thinner than the originals, and feature the same smooth peanut butter filling in a rich chocolate coating. Justice Dept. 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